STATEMENT Information System (GIS) but the most

STATEMENT
OF PURPOSE

I have always been
allured by practical learning, to approve my idea I have started utilizing my
summer vacations like a short term semesters where I get chance to explore theoretical
concepts. One such exploration made me an intern at Construction of Hyderabad Metro Rail by L&T. It
gave me a chance to perceive various departments like planning, construction
strategy and site engineering from various perspectives but what regaled and
excited me was the cogitation how such a big construction project was designed
considering its use for 100 years and implemented so perfectly to reach the
need of larger people. Then I realised any kind of Engineering is initiated by
designing it.  At this point a strong
desire to initiate the design strategies started getting rooted in my mind.

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To make my desire
tangible I utilized my B tech degree from VNR VJIET, one of best colleges for
Civil Engineering in state as platform to fulfil my quest of knowledge. By maintain
balance in academics with 8.2 points on 10 scale I took my studies beyond just
the four walls of my classroom by keeping myself occupied with numerous
industrial visits. In this process of progression I have got to see CII-Sohrabji
Godrej Green Business Centre, a platinum rated Green building where I meant to learnt
how construction in Urban areas can be done while saving green pockets, along
with that my take away was an effective improvisation of any project leads to a
better branding. Survey of India, The national survey and mapping organisation provided
me a base to know how the mapping of an area is done using ground techniques
and Geographic Information System (GIS) but the most contended thought was how
these simple lines are restoring tranquillity. I was astonished and felt
fortunate to have known about INCOIS – Indian National Centre for Ocean
Information Services which provides information of forthcoming ocean disasters
beforehand, also helps fishermen accomplish their livelihood. A wise use of
technology always gives its fruits. Keerthi Industries played a major role in
introducing me to the industrial organization, functioning and manufacture of
cement. Camping there for 3 days taught me how an individual responsibility
brings success to the industry. The steps taken to find my feet gave me opportunity
to initiating new exploration of proficiency.

With my zeal to take up
challenges, I participated in a number of competitions and gave my best. A state second best project on ‘Laser based
discharge measurement of canal’ gave me the opportunity to prove my designing skills
of prototype. Such opportunities and my academic position made me team lead for
a team of 5 in my major project. This societal project on reducing the
congestion on roads using simulation technique was recognised as best project
in Civil Engineering department at institute level.  I am confident that my Engineering knowledge, leadership
skills, ability to produce proficient designs will be an asset for any projects
I undertake.

Apart from academics in
college I am proud to be in association with National Service Scheme (NSS) unit
of our college. The experience I got by documenting and organizing various events
like Blood Donation, Career vision programs for destitute students was indeterminate.
Conducting camps addressing various issues in villages for 3 days made me realize
the power of design along with an insight into social change. Those years of
association with NSS shifted my perspective that any service organisation not
only gives opportunity for sharing people’s ups and downs but also makes us
understand and learn from situations.

After officially
finishing my graduation I stepped out into real world for full time exploration
of design by introducing myself to the new software like 3DS Max, V Ray,
Illustrator, After Effects through a diploma course. This knowledge made me a
colour consultant and designer at ‘Aapka Painter’, a start up in India for more
than 20 projects in the span of 2 months. My performance and smart work made a
freelancer for an interior design project. As my artistic spirit wandering for
its frame I took up the challenge of being a design strategist for my father’s
new business on Spirulina, Protein farm where I got chance to work on both
design and business trends.

From my experience I realised that once limited
frontiers of the business world has now became confederated .One with international
perspective and  awareness of the
actualities of different international realms can only achieve the high goals
of business in design. All these experiences are driving forces to continue my
education where I can get more insight into learning professional concepts. I
am distinct, and distinctly fortunate, to pursue both academically and
professionally diverse background which has exposed me to people of different cultures,
interests and languages.  This
eclecticism gave me courage to plan a label of my own which I want to bring
into world by 2025. Being a design strategist I want to be familiar with the
increasingly important markets of this field and be thoroughly prepared for the
demands and challenges presented.

My
application for Arizona State University
stems from my desire to study at one of the best Universities in the world
from my zest to be a world traveller. I am fascinated by the vision of university
focusing design exploration integrated with the practicalities of a
professional life, this helps me in
reciprocating the pleasure of art for the people who are experiencing my
designs. It also ensues from my deep passion
and appreciation of creativity, and my yearning to be amongst those who create
the trend that defines our cities. It would be my privilege to work under the
guidance of Mr.——- and get motivated to be a successful visualizer.

I am
passionate about art, business as well as helping people. I want to pursue design
as a profession because I see it as a promising career path where these three
can go hand in hand. I believe the notion of Alvar Aalto who said, “Building
art is a synthesis of life in materialized form”
and I want to realize my dreams and give a shape to my imaginations with my
understanding of the gaps in the present society. I strongly believe that my
foundation of Engineering as my undergraduate study and professional experience
in design provides me with a strong foundation to pursue Visual Communication
Design as my Masters in Arizona State University

MIDDELA DHARANI SREE