is any website that allows social interaction. Social Media is growing rapidly
throughout the world. More adults and teenagers are joining sites such as
Facebook, Instagram and Twitter to interact with friends, family and strangers.
The introduction of Social Media has changed the world in many ways. It affects
each individual in different ways. Today it can be used as a very helpful too
in changing a person’s life, but at the same time cause such conflicts which
can negatively impact a person’s life. Online social media have gained
astounding worldwide growth and popularity which has led to attracting
attention from variety of research globally. By anyone’s standards, these are
staggering figures and yet they relate only to one social media site. It is
therefore no surprise that social Media is beginning to permeate almost every
aspect of our lives, whether it be on a professional, personal or social level.
have be adept at harnessing the power of social media to their advantage. Other
have been less so, but they are catching on. However it is never plain sailing
in the world of social media.” (Brown 2016, p1). As well as the benefits,
social media throws up some huge challenged and real problems. It is clear that
employers and employees both need to consider how social media sites may affect
employment. Many employers have been quick to use social media to recruit
staff. Others have been adept at allowing employees to use social relationships.
Some employers have simply been keen to use social media as a better way of
engaging with its staff and fostering a more collegiate environment. “But many
will be too familiar with the news stories of
employees misusing social media at or outside of work to the
disadvantage of their employer. Some stories have featured employees who have
been dismissed after posting inappropriate comments about colleagues or their
employer.” (Mayer brown 2016, p2). Quite often, the legal issues that lie
beneath theses stories are overlooked.
Media is generalized term for a group of online software tools that allow for
increased interaction and development of online content by any web user” (Kuhns
2012, p.4). Social Media includes well-known sites like Facebook, LinkedIn and
Twitter. Social Media are changing the way people and organizations
communicate. The massive proration of social media has become extremely popular among internet users. They have
greatly influenced the way the users access and use information in all aspects
of their lives. “The various social media sites have created an information
explosion with access to information making it more liberalized” (Jotham 2013).
At work places when using social media you misuse work-time. With the
increasing amount of time the employees spend on social media sites, this risk
is quickly growing. Those employees will regularly access social media from
work and also without permission the Company Name, Logo, Trademark, Copyright information or intellectual
property in blogs, discussion boards or social networking sites that can
infringe on the company’s right to control their assets.
of interest can take many forms and can cross with other forms of misconduct,
from of company’s resources, use one’s work position and other personal
interests that conflicts with one’s duty to the company. Blogging, maintaining
a website or posting information about an industry, company or related issues
without disabusing one’s employment
with an interested company. “Using blogs and other forms of social media
to educate the public, promote products and build a professional brand. The
fundamental principles of honesty, integrity and fairness to apply to all forms
of blogging and social media” (Helm 2013). Mistakenly or intentionally
providing personal information of a colleague, customer or supplier on a
discussion board or chat room or through other social media is unethical and
also disseminating another employee’s posting without that employee’s
permission. “Diversity on research teams lead to better science, that cultural
diversity on global virtual teams has a positive effect on decision making”
(Irina Raicu, June12 2015). Because of many ways in which social media can be
misused and thus lead to ethics and compliance problems, companies that plan to
use this media for business purposes should consider setting standards and
other expectations but with all the benefits that social media is bringing to
the cooperate world, misuse of company resources, to conflicts of interest and
disparagement of others. “A company without an initiative to effectively
identify, access and manage its approach to social media and its various tools
not only loses out on its many opportunities they offer by faces numerous risks
to and improver business practices and activities that may damage the business”
communications over social media that the company is not able to retain for its
own records maintenance requirements. Posting personal information or about
personal activities that lends one’s company, a recruiting company or others to
believe that the individual is acting unprofessionally or otherwise
inappropriately. This situation can hurt the employer where the employee’s
personal reputation is tarnished and so effects the individual’s business
reputation. Among the most significant errors that companies can make is
setting standards and expectations that are impractical and so easily set
aside. A company needs to consider practical expectation in use social media
for Instance, a company that bans all employee personal use of social media in
the workplace – may do more harm than good when employees pull out their
personal web serving methods at work. “The national labor relations board
indicates workers have a right to discuss work conditions freely and without
fear of retribution whether the discussion takes place in office or Facebook” (
Lachman, September-October 2013). A more robust ethics and compliance
initiative to appropriate for these companies where social media is more
pertinent to its business environment. Companies in an industry that rely on or
are heavily involved in social media – such as entertainment, news, sports,
broadcasting, marketing and advertising should except that employees will be
accessing online social media.
Social media website
is a revolutionary idea with a very bright future with further scope for
advancements. The opportunities provided from this medium are immense and many
organisations are making use of this medium to better their practices.
Organisations are no longer at the mercy of the media to advertise or convey
their message. “With the help of social networking they can advertise or
communicate in a more efficient way. For example, Starbucks have started a very
successful program in which a person from any part of the world can login to a
website to write comments and discuss issues.” (Irina May 2010, p4) Similarly
people don’t have to rely on newspapers or TV to get their daily dose of news
it can all be obtained from a social networking site. People can follow or get
information from any part of the world. For example Twitter allows a user to
follow anything from airline timing to the next breaking news from China. It is
even used by politicians to get their message across.
Online communities and Blogs are becoming very popular and moreover since
the advancement of embedded systems people can use them “on the go” with the
help of handheld devices like cell phones or palmtops. They can get information
which is more interactive in nature with the help of embedd photos and videos.
People can also take part in the social network by using many tools available
to them. The kind of interaction a user wants from these social networks
depends on the type of information the user is interested in
The world is getting closer everyday and everyone wants to be connected.
Static blogs and websites are losing popularity. World is moving more towards
“information streams”. The information comes to users rather than
users have to make effort to get the information. The social networks can be
extended to other media, for example Television now integrates Twitter feeds.
In terms of personal relationships too the social networking is connecting
peopleSocial networking can also be very crucial in medical help.
After all the advantages, the problem that arises is of
information overload and security. Social networks, unlike the common media, do
not have a pattern as to how much information has to be conveyed and where to draw
the line. Too much of information may confuse users. Security might be another
area of concern where people can get illegal access to a user’s information.
The future of social networking looks very promising but still it has to deal
with the problems associated with it.
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