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PepsiCo , LTDPepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquarter is in , New York. PepsiCo has interests in the manufacturing, marketing, and distribution of snacks, beverages, and other products. company’s products are distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion Based on net revenue, PepsiCo is the second largest food and beverage business in the world. Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006. Approximately 274,000 employees are working in PepsiCo.Pepsi HistoryPepsi was first introduced in United States, in 1893 by Caleb Bradham. It was renamed Pepsi-Cola in 1898In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.In their early stages pepsi faces many problems like bankruptcy and Pepsi’s assets were purchased by Charles Guth, the President of Loft, Inc.mission of pepsiThe mission of pepsi is to be the world’s best consumer products company of foods and beverages and  provide consumers with delicious, affordable, suitable snacks and beverages. Pepsi seek to produce financial rewards to investors as they provide opportunities for growth to their employees. In everything pepsi do, they strive for honesty, objectivity and customer satisfaction.vision of pepsivision of pepsi is to work for benefit of society, and a commitment to build shareholder value and to deliver top financial performance to their shareholders and to satisfy their customers.Pricing method:During setting their price pepsi focuse on two main aspects regarding their price.What would the demand of their product in marketWhat is the price of their competitor’product.Pepsi focuses on that the price of our product should not be too high or too low than the price of their competitors. Otherwise their consumers switch the brand due to their high prices of the product. Pepsi also took a survey to collect the information about their product as well as their products demand in market. They set their price by comparing them with their competitors. Pepsi basically focuses on their quantity not on their quality. Therefore the sale of coca cola is very high as compared to the pepsiCo. Price should be set according to the product demand of public. Pepsi has one department i.e cost and budget department which take care of the tasks related with the pricing.PromotionIt is the most important piece of marketing. If you perform all other pieces and don’t do promotion then product might fail. Awaring customer of a product or brand, generating sales, and creating brand loyalty  in a way that you achieve to persuade them and let them buy your product. They use these mediums to promote their products. Advertisement Posters BannersPepsi also advertise their product by printing the logo of pepsi on shirts of international players of Pakistani cricket team.To promote their product pepsi gives different discounts and schemes occasionally to attract their customers.Pepsi also gives special offers on ramzan they reduce their prices as well. They also gives different kind of offers like scratch the code under the cap and win bike or something which occurs occasionally . Pepsi has given its franchise to bottlers. Pepsi is operating in Pakistan through these bottlers. Bottlers produce, distributes and promotes the product. Pepsi has also launched its food chain in KFC They have well groomed and employees on their counter in Super markets like Hyperstar and Metro. They hire all famous actors and models in their advertisements to attract customers.SWOT analysis of Pepsi:Strengths: Pepsi demand is more than its opponents.Company has a very well-known name and a good reputation. It is one of the most noticeable and famous brands in the world in the food and beverage sector.It has large market share than its opponents. Pepsi target the young generation, so Pepsi has more loyal customers. It is also known as the brand of youth.Customers are satisfied with the price of the Pepsi.The environment of factory is very good.Pepsi devotes a lot of budget on its advertising. It always targets young generation through its ads.Pepsi has a very huge distribution channel and it is easily available everywhere. Pepsi has the best supply chain networks in the world. Its   products are available all over the world.Employees are also encouraged.Pepsi offers many discounts for its customers.Pepsi is supporting sports, musical concerts, which keeps them in the lime light and thus increasing the brand recall. The location of the Pepsi plant is in Lahore within the reach of 30-45 minutes.  Weakness:Pepsi do not give any sort of motivation or discount to its sellers.Young customers are only target only in their promotions.Disposable bottle’s cap is not good.Declining of the demand of disposal bottle.Pepsi tin pack is not available in rural areas. Pepsi is not seeing many possible outlets like hotels, canteens etc.Opportunities:Pepsi may start arriving in rural areas too.Pepsi may also expand its business in some other possible business.People’s interest has increased in musical groups, cultural shows and sports have given Pepsi an opportunity to increase its sales through them.Threats:Coca Cola is the main opponent of the company.At the global level, Pepsi has a tough competition with Coke. Coke has started its ads more successfully to increase their demand and it is a very strong threat for the company.Cola drinks are dangerous for the health so the consciousness among the people is increasing it is a big threat to the company. The harmful factor related with its products can have an effect on the health conscious customers and Pepsi might lose their customers.BCG MatrixBCG is a four dimensional framework which show the multiple segments position, with regard to its relative market share and industry sale growth rate. BCG matrix has four component namely, Dogs, Cash Cows, Stars and Question mark.StarsThose segments fall into the category of stars, which operates and compete in high sales growth industry and have high relative market share. Fortunately, PepsiCo has many star segments, which make sense because it is one of the world largest beverage and food processing corporation. Pepsi, mountain dew and Tropicana juices comes in this segment because all these products have high sales and high market shares. Cash CowsCash cows are considered to be those segments which are operating in low industry sales growth rate and have high market share. Lays chips and Aquafina comes in cash cow segment because they have low sales growth and high market share  DogsDogs are considered to be the useless segments of company. This segment hold the category which have low relative market share in low sales growth industry. Pepsi max comes in such category because pepsi max has low market share as well as low sales. Question MarkAccording to BCG matrix; Question mark are those segments which, operate in high sales growth industry and have low relative market share. Diet pepsi, Mirinda, 7UP and nimbooz comes in such segment.