Internet such as Facebook, Twitter, Instagram, and

Internet
is recently one of the fast, convenient ways for people to communicate with
other people around the world. With social networking sites, people are now
able to create their own world online. They can do all the things they want to
do, even things they can’t do in the real world. Most likely, college students
are one of the biggest users and members of networking sites such as Facebook,
Twitter, Instagram, and Tumblr. They usually get online and join those sites on
their free time. Adults are not exceptions here, they use networking sites to
do research, communicate with others or do their work online. In some aspects,
those networking sites have shared the bad publicity of identity theft, false
profiles, and online predators. In fact, those things have happened recently
because social networking sites cannot control what kind of people will be
online and join their sites, so the risks are obviously not created by their
practices. Despite of those bad publicities, social networking sites are still
popular for their great functions and features, especially creating a
comfortable entertaining atmosphere, helping people improve their social
skills, and providing interesting information for users to learn and expand
their knowledge. (Anonymous, 2015)

Social
networking sites, specifically Facebook, create a comfortable entertaining
atmosphere that people can access anytime and anywhere they want to. These
sites are like playgrounds where people can find things to do. That is why
most, if not all of today’s generation is hooked with this type of media. This
leads to the notion that Facebook has a great impact and plays a big role on
the study habits of a student.

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Students’
academic performance takes important place in teaching and learning process.
Social media utilization supposed to enhance the students study habits and help
to attain greater height in their academic pursuits. De Escobar (2009) observed
that students need to be familiar with the relationship between good study
habits and academic achievement to accomplish great success in any level of
education. According to Nneji (2002) study habits are learning tendencies that
enable students work privately. Azikwe (1998) described study habits as the way
and manner a student plans his or her private reading outside lecture hours in
order to master a particular subject or topic. Crede and Kuncel (2008) noted
that study habits denote the degree to which the student engages in regular
acts of studying that are characterised by appropriate studying routines (e.g.
review of materials) occurring in an environment that is conducive to studying.
Study habit can be measured directly through assessment, inventories, reports,
examinations and rating scales. Study habit can be the students’ way of study
whether systematic, efficient or inefficient. It literally means that good
studying habit produces positive academic performance while inefficient study
habit leads to academic failure (Ayodele & Adebiyi, 2013). Some researchers
have expressed their concern on the negative use of media among the students
which has affected the study habits and performance. Oji (2007) noted that the
growing incidence of students using the internet not necessarily for academic
purposes but for anti-social activities is at an astonishing rate. They use
websites for pornography, fraud and for other social vices in the society.
Schill (2011) asserted that the social media sites encourage negative behaviour
among students such as catching up with unknown friends and so on. Wang, Chen
and Liang (2011) findings on effect of social media on college students, showed
that social media use is negatively associated with academic performance. They
noted that two thirds of the students are found using social media while in
class studying or doing homework. This multitasking increase distraction and
becomes detrimental to students’ performance and study habits and reading
habit. (Olutola, et. al., 2016)

            With these at hand, this study tends
to determine the effect(s) of being engaged in social media to the study habits
of students enrolled under the School of Allied Medicine in Universidad de
Zamboanga